Oman's food and beverage sector is currently experiencing a shift toward functional ingredients. Due to the arid climate and a growing awareness of metabolic health, there is an increasing demand for natural calming agents like jujube kernel in local wellness beverages.
The current market relies heavily on imports, where the quality of kernel powder varies significantly. Local manufacturers in Muscat and Sohar are seeking standardized, pharmaceutical-grade powders that can be easily integrated into automated bottling and packaging lines.
Furthermore, the integration of jujube powder into the traditional date-based confectionery industry is emerging as a viable trend, combining indigenous tastes with imported functional nutrition to create high-value export products.